Tourism and Travel Trends Expected in 2017 | Rick GarsonEvery industry changes, there’s no getting away from that fact. Sure enough, travel is among the many markets that will experience shifts in the year to come. Technology has a great deal to do with the progression.

Tourism and travel have been by local and national culture, economy, and agenda, and the companies that work within this realm, including the rapidly growing travel agencies, have a focused and decided interest in boosting hospitality and travel, which is facilitated by new trends.

Budgets and Blessings Over Brands: Shoppers and purchasers will begin to stray away from big, recognizable brands as they make their travel selections, and they’ll start to seek out brands that are not only more affordable but brands that have better reviews. Frequently, this isn’t the upscale brand but instead is a more affordable brand. BrightLocal recently conducted a survey, which stated that 84 percent of the public depend on online reviews, as much as they trust personal recommendation. Yelp, Amazon, Glassdoor and other sites that aggregate customer feedback has helped to place a substantial interest in consumer needs and value.

Many generic brands have made the decision to focus on creating customized and personalized experiences for patrons. The amenities they offer and the extra effort translates to a boost to their personal brand and improved reputations, thanks to influential user platforms. Those same platforms can provide insight into the world of users, and their preferences and patterns become exposed. This exposure is extremely attractive to marketers, who can look to that information and skew customer experience to maintain positives.

Altering Reality: Virtual reality has become more present in many realms, used for education, training, automotive design, entertainment and cognitive therapy. Within the travel industry, many who are interested in adventures are looking to practical tools to grasp a rare glimpse into their future trips. Ahead of stepping on a plan, they can visually confirm the amenities, features, quality, and lodging details. They can view a live stream, which can tease them with leisure. Exciting marketing campaigns paired with virtual reality tools will undoubtedly lead to improved customer satisfaction.

Savvy Customers: The beaten path is boring and worn, and savvy customers know better and less expensive way to circumvent the cheerless road. With popular destinations changing, as well as access to money-saving tools, budget-conscious travelers are more spontaneous, grabbing travel opportunities as they come. Adventure-seeking millennials are especially prone to use apps to travel, and according to Hospitality Net, the largest living demographic is also set to influence the way the market designs and proposes products to the public.

Technology’s impact on business has also helped to impact the sector. Virtual and remote work opportunities translate to longer stays at hotels and blur the line between travel for work purposes and leisure purposes. Customer reviews and content on social media and other engagement platforms will continue to drive decisions and empowers buyers, who are increasingly socially conscious.

For many travelers, technology isn’t merely the device you play on while you wait to board the plan, it’s the tool that helps to guide and track experience. That dependency on tech leverages millennials to shape the economy and upcoming developments.